Digital Strategies

The Internet has forever changed communications, functioning as an extraordinary tool to reach target audiences. Whether it’s monitoring news and audience opinion, developing Internet-based communications campaigns through Web sites, blogging, online videos, social network engagement or search engine optimization or simply helping our clients to communicate their messages online, our staff knows how to uniquely leverage the Internet and its 24/7 news cycle.

Media Strategies

We have a team of media relations experts, including former print journalists and broadcasters, who lead our client teams to brainstorm fresh ideas, share media contacts and discuss new approaches for developing, and cultivating and contacting both traditional and online media with story ideas that resonate.  These experts help all of our clients by sharing their ideas and adding firepower to the media relations function.

Latino Strategies

The country’s burgeoning and multifaceted Latino community can be a mystery for organizations. Missteps with communications can mean a missed opportunity or a full-on backlash. TRG’s Latino Strategies Group offers clients a blend of first-hand knowledge of the audience, sensitivity to the culture and an ability to communicate product/service relevance to the Latino community and in their language.

Crisis Management

Our Crisis Management specialists have helped defuse product recalls, overcome negative publicity and provided clients with “be ready” blueprints to manage problems. We “stand watch” for our clients, anticipating and being ready to take action whenever and whatever the issue may be – high-profile litigation, labor unrest, government investigations, consumer protests and other situations that may threaten our client’s reputation.

Product and Consumer Marketing

Product Marketing has been a mainstay of The Rogers Group since our company was founded. Our Product Marketing team helps brand and launch new products, stages giant (automotive new model introductions) and not-so-giant (product sampling at retail) events, develops innovative promotions, creates Internet and guerilla marketing campaigns, handles media relations, administers Web sites and manages community outreach efforts.

Corporate Communications

Companies (and management) are now scrutinized as never before by shareholders, the press, Internet sites, blogs, government, employees and other stakeholders. Our Corporate Affairs experts provide our clients with executive counseling and training, financial and business media relations, corporate positioning and messaging, reputation management, internal communications, corporate citizenship and philanthropic programs.

Social Marketing/Public Education

The Rogers Group’s groundbreaking work in the Social Marketing arena has been hailed from the Statehouse to the White House. We’ve helped keep kids off drugs, tobacco and alcohol; raised awareness of the risk of HIV infection among minority populations; helped prevent beaches and communities from being polluted; engaged parents in early childhood development and education campaigns; and changed public opinion and public policy about these and many other behavioral issues.

Public Affairs

Clarity is particularly important in Public Affairs because it requires unusual depth of knowledge and expertise to fully understand the issues at hand. Whether we are trying to impact legislation, change regulations, build a grassroots constituency or enhance a business opportunity, we work with companies as they interact with government at the local, state and federal levels.

Community Relations

Our Community Relations programs help our clients establish open working relationships with the communities in which they are located or with which they do business. We help foster mutual understanding, trust and support. We also help establish mechanisms for keeping the community informed about how projects or programs are progressing, as well as mechanisms for the public to provide feedback and input so the community can feel part of the process and decision-making.

Specialities

LifeStage Marketing - TRG’s experience in consumer marketing and insights makes us experts in LifeStages – that is, defining audiences by life-changing events with the power to influence brand loyalty. TRG evaluates market segments based upon LifeStages and then leverages emotional hot buttons using media consumed by various audience segments.

Environmental Marketing - While companies go to great lengths to promote themselves as green, discerning consumers are sorting through the green “noise” they encounter and searching for brands that go beyond talk to demonstrate a true commitment to the environment in both their corporate reputation and the products and services they offer. At The Rogers Group, we leverage our clients’ strengths to position them as trailblazers in their respective industries – like announcing breakthrough automotive efficiency technologies, launching energy and water saving appliances, and even trumpeting a company’s ongoing commitment to sustainable manufacturing.

Industries

• Advertising
• Automotive
• Child Development
• Consumer Electronics
• Economic Development
• Education
• Environment
• Financial Services
• Food and Beverage
• Grocery
• Health Care
• Home Appliances
• Land Use / Real Estate
• Luxury Goods
• Multi-Cultural Relations
• Nonprofit
• Packaged Goods
• Retail
• Technology
• Telecommunications
• Toys and Hobbies
• Transportation