Executive Vice President
sholmes@rogerspr.com

Shelly Holmes, executive vice president and partner at The Rogers Group, loves to “toggle” from left brain to right brain thinking, which explains why her work at TRG ranges from strategic planning, creative concept and brand development to issues management and social marketing/public education.

With 23 years of experience in the communications field, Shelly’s experience ranges from Fortune 500 companies to non-profit and government agencies. She has provided strategic counsel and brand/image development to organizations in the areas of public health, education, economic development, banking, trade and commerce, environmental and health care, among others.

From working with companies to develop brands and outreach strategies that grow or launch business opportunities, to leading creative, award-winning PR social marketing campaigns to change behaviors, Shelly thrives on new challenges and innovative communications.

Shelly’s award-winning social marketing work includes branding, “high-touch” and digital outreach for First 5 California, a one-of-a-kind government organization devoted to raising awareness of early childhood issues. She has guided communications for the Port of Los Angeles’ massive organizational restructuring and efforts to develop a new brand identity and enhanced local positioning. Shelly led the landmark public outreach programs for the State of California Office of AIDS Public Education Campaign; supervised the County of Los Angeles Department of Public Works’ Storm Water Pollution Prevention Campaign; and has developed environmental branding and public awareness programs for Amoco, Caltrans, McDonald’s, Dow, NYNEX and others.

She also works with companies on branding and corporate image development, many times helping them transition or develop business opportunities. Currently, she works with Raytheon on broadening their opportunities in Southern California. She launched Washington Mutual into California and provided strategic counsel and management to Blue Cross of California when it was acquiring WellPoint, Inc. She has managed imaginative consumer product launches including DSS (Digital Satellite System), an alliance between GM Hughes/DIRECTV, Thomson Consumer Electronics (RCA) and USSB, which culminated in the most successful consumer electronics launch in history. She has provided strategic counsel to Sun Healthcare Systems, SCAN Healthcare and PG&E Creditors Committee as all were in the midst of reorganizations and/or bankruptcy proceedings.

Shelly is a board member for The Los Angeles Child Guidance Clinic, as well as for the Southern California branch of CORO Leadership Foundation. She also provides pro bono public relations counsel to other non-profit organizations.